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  7 Effective Ways to Get More Email Subscribers Growing an email list is a crucial part of any successful business' strategy. The average open rate sits at 32%, but with strategic planning, you can increase your engagement rates and build a larger number of qualified subscribers. Let's look at four effective methods to achieve this goal:   Craft a Compelling Offer   In order to get more subscribers, you need to make sure that you have a well-crafted offer that converts. If you want your audience to convert, then focus on giving them what they really want.   Leverage Social Networks   Publicizing your offer can go a long way in terms of growing your list of subscribers quickly and efficiently without breaking the bank. Use paid promotions and organic posts so that people are made aware of your subscription page; doing so will drastically increase the visibility and reach of your offer   Run Giveaways/Competitions   Offering valu...
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The Top 5 KPIs Your Business Needs to Track for Success

The Top 5 KPIs Your Business Needs to Track for Success


As a business owner, it's important to track and measure the success of your operations. One of the best ways to do this is by using Key Performance Indicators (KPIs). KPIs are metrics that help you understand how well your business is performing, and whether or not you're on track to meet your goals. In this blog post, we'll cover 5 KPIs that your business should be tracking.


Sales Revenue

Sales revenue is a fundamental KPI for any business. It measures the amount of money your business generates from sales. Tracking sales revenue is essential for understanding whether or not your business is profitable, and if you're meeting your revenue goals. It's important to track sales revenue on a regular basis, and to analyze trends over time.


Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost of acquiring a new customer. This includes all marketing and sales expenses associated with attracting new customers. Tracking CAC is important for understanding how much it costs to acquire new customers, and whether or not your marketing and sales strategies are effective. If your CAC is too high, it may be time to adjust your marketing and sales strategies to attract more cost-effective customers.


Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total amount of money a customer is expected to spend on your products or services over their lifetime. This is an important KPI for understanding the value of your customer base, and for developing strategies to increase customer loyalty and retention. By increasing CLV, you can increase revenue and profitability.


Website Traffic

Website traffic measures the number of visitors to your website. This is an important KPI for understanding the effectiveness of your website and online marketing efforts. By analyzing website traffic, you can identify which marketing channels are driving the most traffic to your site, and which pages are the most popular. This information can help you optimize your website and online marketing strategies to attract more traffic and increase conversions.


Net Promoter Score (NPS)

Net Promoter Score (NPS) measures customer loyalty and satisfaction. Customers are asked to rate their likelihood of recommending your business to others on a scale of 0 to 10. NPS is a valuable KPI for understanding how well your business is meeting customer needs and expectations. By increasing NPS, you can increase customer loyalty, retention, and referrals.


In conclusion, tracking KPIs is essential for understanding how well your business is performing and whether or not you're on track to meet your goals. By tracking sales revenue, CAC, CLV, website traffic, and NPS, you can gain valuable insights into your business operations and make data-driven decisions to improve your bottom line.





Patrick Dagbe

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